Mission Names represents, values and places category-defining domain assets for founders, funds and family offices across the United States and Europe. Every transaction is private, papered and settled through licensed escrow.
Trademarks are defended. Patents expire. A one-word .com is the rare piece of intellectual property that is finite by construction, transferable in an afternoon, and worth more each year the category it names grows larger.
Most owners hold that asset without ever learning what it is worth. Most buyers approach it badly — an anonymous offer, a lowball number, silence. Both sides leave the table.
We sit between them. We carry a named mandate, we speak to principals rather than forms, and we make the case for the asset in the language a board understands: comparable sales, category adjacency, acquisition cost of the alternative.
A name represented properly does not sell for more by accident. It sells for more because someone finally explained what it was.
You own a name that better companies want. We find them, value the asset against real comparables, and negotiate on your behalf under our letterhead — never yours.
The name you need is taken. We approach the holder anonymously, establish whether it is truly available, and buy it without your budget or your identity ever entering the room.
For holders of ten names or ten thousand. We separate the assets from the renewals, set a defensible price on each, and build the release schedule that keeps the good ones scarce.
We price the asset against closed comparables, not asking prices: length, dictionary status, category traffic, brandability, and what the nearest alternative would cost the buyer. You receive the number in writing, with the reasoning attached.
A short exclusive agreement — typically ninety days — setting the reserve, the ceiling of our discretion, and the fee. Nothing is payable until a transaction closes.
We build the buyer set: companies already operating in the category, funded entrants, and holders of adjacent marks. Each is approached individually, by name, by a person who signs the email.
Offers come to us. We hold the reserve, run competing interest in parallel where it exists, and bring you a recommendation rather than a mailbox full of numbers.
Terms are papered in a purchase agreement. Funds are placed with Escrow.com, the transfer is executed at the registrar, and release follows confirmation. Ten to fifteen business days end to end.
Each name below is owned outright by Mission Names and clear of encumbrance. Prices are firm unless marked on application. Settlement is through Escrow.com in every case.
A short letter, twice a month. New mandates and registry additions with the price and the reasoning, one line on what the category is doing, and the occasional closed comparable that tells you where the market actually is.
No volume lists, no expired-drop noise, no forwarding. Reply to any issue and it reaches a broker.
Written appraisals are free and carry no obligation. If we do not believe we can place the asset above your reserve, we will say so and decline the mandate.
Fifteen percent of the closing price on a sell-side mandate, payable only when funds clear escrow. Appraisals are free. Buy-side acquisition is either a flat engagement fee or an agreed percentage of the savings against your ceiling — we will propose whichever is cheaper for you.
A marketplace listing waits for a buyer who already knows what they want and already knows your name is for sale. Representation goes to the twenty companies who need the asset and have not thought about it, and puts a case in front of the person who signs. The difference is usually a multiple, not a margin.
Closed comparables first — what similar assets sold for, not what they were asked. Then length, dictionary status, pronounceability, category size, the number of funded companies who would benefit, and the cost of the buyer's next-best alternative. You get the workings, not just the number.
Every settlement runs through Escrow.com, a licensed and bonded escrow provider. The buyer's funds sit with Escrow.com until the domain is confirmed in the buyer's registrar account. Mission Names never holds client funds.
No. We decline most of what we are shown. If a name has no identifiable buyer set above its reserve, taking the mandate wastes your ninety days and our reputation.
Yes, on either side. Buy-side approaches are made under our name; sell-side outreach names the asset, not the owner. Identity is disclosed only on written instruction, usually at the purchase agreement stage.