The firm

The people and systems behind every mandate.

Mission Names is a human-led brokerage. A small principal team carries every mandate, signs every letter, and reviews everything before it reaches a buyer or a seller.

Rundong Li

Managing Director Mandates and negotiation

Fifteen years in domain names, first holding a portfolio of his own and since as a broker. Has worked on transactions involving Facebook, Red Ventures, Disney and OpenText. Founded MissionNames Brokerage to do the part that is usually missing — finding the buyer who has not yet thought about the name.

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Claire Bennett

Associate Outreach and buyer correspondence

Drafts buyer outreach and handles correspondence in progress. All external communication is reviewed by a person before it is sent.

Marcus Reyes

Analyst Valuation research and comparable sales

Runs comparable-sales research, category analysis and asset valuation studies that inform every guide price.

Markets: North America, Europe, Greater China
Languages: English, Mandarin
Settlement: Escrow.com, licensed and bonded